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Randy Bowman
Broker / Owner
Phone: 727-596-2995
Email: Randy@assist2sell.com

Testimonials Page

Great experience working with Randy. Was with us every step of the way with our major purchase. Definitely would recommend Randy to anyone looking to purchase a house in the area. Sold our old house and helped us with the purchase of our new house. Will use him next time we are in the market. Doug Guston, Seminole, Fl
In all our dealings with Realtors over the past ten years, we have never met anyone as kind, helpful and energetic as you have been. Without hesitation, we would highly recommend your service to anyone who is looking for an experienced, caring Realtor who gets things done! Thanks for taking such good care of us! Marci Fehl, St. Petersburg, Fl
Local knowledge: A+ Process expertise: A+ Responsiveness: A+ Negotiation skills: A+ Randy has sold two properties for us, my house and my parents. Both sold quickly and we had a excellent experience and I highly recommend. Very professional and knows his business J. Eckerson / Largo, Fl
Very responsive to our needs, especially as we were selling the house while living far away. Randy attended to the details in a thoughtful and professional manner. Several maintenance items needed to be attended to along the way to completing the contract. Randy was invaluable! R. Devito, St. Petersburg, Fl
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My Blog

Find Out the New, Hot Home Color for 2019

By Melissa Dittmann Tracey, REALTOR(R) Magazine

Photo credit: Behr

The paint company Behr has named a rich, bluish hue its 2019 Color of the Year. Blueprint is a mid-tone blue that is described as warmer than denim but softer than navy.

Behr is predicting that embracing a full range of blue, teal,and gray will be a key style for home design in 2019. “Layer light and dark blues on walls, cabinets, furniture, and decor for impactful results,” Behr says.

The color matches with the jewel tone trend that has been taking off in 2018, which also has seen the popularity of dark greens and purples in decor.

Blueprint is a dark color but can also be a classic that can be mixed with many color combos and in different home styles too, the company notes. The color can work as an accent wall color, on kitchen cabinets, in home accessories, bedding or blankets, or furnishings.

Gray will remain a hot neutral in 2019, but color forecasters believe that as warmer tones in taupe and terra-cotta rise in popularity, earthy blues and brown combinations will grow too.

Also, Behr predicts that powder blue, blush peach, and tinted lilac will emerge as new neutrals in the new year as well. These colors  create “relaxed and expansive spaces,” the company says. “Matte finishes emphasize softness, while metal accents add glamour.”

Photo credit: Behr

Photo credit: Behr

How to Understand Home Staging Pricing and Proposals: Do’s and Don’ts

By Audra Slinkey, Home Staging Resource

A lot of real estate agents are looking for a good, reliable home stager that can magically transform their listings into the price point their seller is hoping to achieve.  The trouble and confusion sometimes comes when the real estate professional asks a few home stagers to “bid” or present a proposal on their vacant home.

BEFORE

 

AFTER

Photo credit: HSR Certified Helen Bartlett of Refined Interior Staging Solutions in Kansas City

The vacant staging proposal price can range anywhere from $1,500 to $8,000 for a smaller home, so do you just pick the best priced stager?

I think we can all agree that there is a BIG difference between Walmart and Restoration Hardware when it comes to furnishings, so choosing a home stager on price alone is not a good idea … here’s why.

BEFORE

AFTER

Photo Credit: HSR Certified Corrine Kaas of Harmonizing Homes

The professionally certified and trained home stager ranks the home based on “luxury level” and places the most ideal furnishings that kind of buyer would “expect” in the home.  In each area across the country, there is a certain buyer “expectation” that corresponds to price point and location.

DO make sure the furnishings enhance and correspond with the buyer expectation for that home.

BEFORE

AFTER

Photo credit: HSR Certified Donna Dazzo of Designed to Appeal in New York City

It’s not a matter of simply choosing a couch/chair/coffee table/rug to go into the space … it’s an art form. Professional stagers tend to base their price on the VALUE of the furnishings that go into that home. This is how they calculate their return on investment (ROI) and cover their costs, so that their business will be around in a year. This is also how they are able to stay on trend, turn over older furnishings, and present the home in a fresh, modern way every time.

BEFORE

AFTER  

Photo credit: HSR Certified Leia Ward of LTW Design in Connecticut

DON’T choose on price alone. 

Going with the lowest priced staging proposal could mean you are getting low priced furnishings, which ultimately could hurt the sale of the home. Here are a couple questions to ask a home stager rather than base your choice on price:

BEFORE

 

AFTER

Photo credit: HSR Certified Glenda Evers of Elite Interiors

DO ask them what kind of “look” can I expect to go in this home?

This is their chance to show and talk you through their expertise and show you their work. If they fumble or choose a style that does not fit the style or luxury level of the home, then I would question their credibility and training.

BEFORE

AFTER

Photo credit: HSR Certified Jeff Johnson of the Home Staging Pros in Florida

DO ask them if they buy wholesale?

The certified stager knows how to buy wholesale and can get AMAZING prices on luxury furnishings (thus more bang for your buck!) But some home stagers are not certified or trained in this kind of advanced shopping.

I train on this extensively, and here’s an example of the kind of pricing you can get by going to the market. I love the look of layered rugs and this zebra hide rug costs only $99 at the market … what?!

 

DON’T base your choice on experience alone. 

Staging will always be an art form and some of the most talented stagers I’ve seen who do not sacrifice on quality of materials are brand new to the industry. Their heart and soul is placed into that home and it shows.  Take a chance and try someone new.

BEFORE

AFTER

Photo credit: HSR Grad Leslie Anderson of Leslie Anderson Interiors in Virginia

A good rule of thumb is to consider spending a little less or around 1 percent the value of the home on vacant staging in order for the staging to match the luxury level of the home. The million-plus dollar home needs to be staged like a million bucks …. buyers expect this.

BEFORE

AFTER

Photo credit: HSR Grad Birgit Anich of BA Staging and Interiors in Connecticut

If the seller’s furnishings are over 10 years old then DO have them consider “moving out” beforehand, so that they can make an extra 5 to 10 percent the value of the home in the sale.  According to recent staging statistics, the seller who spends close to 1 percent on staging usually sees over a 10 percent return on investment. There does appear to be a connection between spending more and getting more.

BEFORE

 

AFTER

Photo credit: HSR Grad Corrine McKendrick of Pacific Home Design

Photo credit: HSR Grad Corrine McKendrick of Pacific Home Design

DO educate the seller on how they can get the best price for their home by staging.

I’m seeing a lot of smart agents educating their sellers on this critical cost, sometimes even paying it up front (for the cash poor seller) and then charging it in closing as part of their fee. We all know that markets go up and down, but the real estate agent who consistently puts the best marketed and priced product on the market for the sellers, is the one that will be around forever.

To find home stagers that do the kind of work featured above, visit Directory of Certified Home Stagers and Designers.

ABOUT THE AUTHOR: Audra Slinkey is president and founder of the Home Staging Resource, an advanced home staging and redesign certification training company.  Slinkey has been awarded the “Most Innovative Product of the Year Award” three times for her training and serves on the board of the Real Estate Staging Association. Slinkey is a published author and international speaker on staging, color, and design. She is proud and privileged to help create and mentor thousands of staging and design businesses across the globe.

Before and After Photos: How Staging Can Make a Big Difference

By Patti Stern, PJ & Company Staging and Interior Decorating

What is the key to staging a home in appealing to a broad demographic?  Presenting a property’s main rooms so buyers can see its true potential beyond what they read in the listing.

A room showcased in a way that features the best use of the space will not only get noticed but will increase the perceived value and ultimately reduce the time spent on the market. The following are some examples of rooms that were “styled to sell” by meeting targeted buyer specific needs.

Feature a Room’s Original Purpose

Take away the guesswork from buyers by converting the key rooms of a home back to their original purpose. A living room that was being used as a library or office space (as shown in the example above) lacks the “wow factor” when entering the home and is a turn-off to young buyers looking for room to entertain guests.

By adding cozy furniture and modern accents such as a plush rug, wall art, and colorful throw pillows, the space has a fresh, welcoming appeal and helps buyers see the home’s true potential.

For the bedroom above that was used by the sellers as a wardrobe closet, it’s safe to say that buyers would lose interest if they can’t see how a full-sized bed, side table, and shelving would work in the room. Presenting a more functional use of the space rather than one that appears tiny with nothing but racks of hanging clothing, immediately might increase the property’s perceived value for buyers with young families.

Use Furnishings That Fit a Small Space

When staging a small, vacant property such as this flip/investment property shown above, choose the right sized furniture and don’t overdo with too many accents.

Try a love seat and smaller accent chair in the family room or position the head of a bed in front of a window to save space and increase perceived room size.

 

Present Creative Options For A Large Space

Or when styling a large space such as this living room, divide it into distinct sections to show creative uses of the space. We created a cozy game zone in this living room by incorporating a large round table and chairs accented with wall art by the window for an extra inviting touch. Buyers will not only be attracted to the style of the room, but the potential function as well.

For more examples of interior decorating and home staging, visit www.pjstagingdecorating.com.

PattiABOUT THE AUTHOR: Patti Stern is principal, interior decorator, and professional stager of PJ & Company Staging and Interior Decorating. She has been decorating and staging homes since 2005. She and her team provide turnkey, full-service home staging and interior decorating to clients across Connecticut, New York, and Massachusetts. She also developed an award-winning staging program for the luxury homebuilder, Toll Brothers. Her company received the Houzz 2015, 2016, 2017 and 2018 Awards for Customer Service.

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